It was at MV (again!!) that I bumped into the latest Playboy booth to promote their latest perfume at the middle court, when I suddenly saw a cool hot white car... with the Playboy ladies posing around the car..
Nice... everyone was in front of the car and the models. This is when I suddeny realized they are more interested in the models than the perfume..
Good strategy? If they just crowd the place, but didn't buy at last, I can consider the launch not successful even with the pretty girls around..
it's the dollars and cents that count at the end of the day ehh! Well, I won't comment further.. Just enjoy the photos...
Nice... everyone was in front of the car and the models. This is when I suddeny realized they are more interested in the models than the perfume.. 
Good strategy? If they just crowd the place, but didn't buy at last, I can consider the launch not successful even with the pretty girls around.. 
it's the dollars and cents that count at the end of the day ehh! Well, I won't comment further.. Just enjoy the photos...
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